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JOURNALISM.
With an eye for design, a love of architecture, and a passion for urbanism, I've written for outlets including The New York Times, the Los Angeles Times, The Atlantic, The Hollywood Reporter, Architectural Record, Los Angeles magazine, and many others. More recently, my focus has expanded to cover infrastructure issues in the art world such as healthcare and fundraising.
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MARKETING & STRATEGY.
As the founder of Radar Research, I work as a strategy consultant on digital transformation, marketing, and innovation projects focused on an empathetic understanding of the customer journey. Projects include brand audits, positioning, and architecture; establishing the vision for new digital experiences; and translating insights into strategic and tactical plans for an optimized mix of channels, content, and experiences. I've worked with full service agencies such as Huge, R\GA, TBWA\CHIAT\DAY, RAPP, startup agencies such as Product Inc and Heat Waves, and media companies such as Disney and Spotify,
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NON-PROFIT.
As a co-founder of LA-based non-profit design east of La Brea (de LaB), I organized monthly events on the east side of Los Angeles that celebrate and support local creatives. Our goal was to create a civic-minded community invested in the future of LA. We won two National Endowment for the Arts Art Works grants for our Making LA initiative.
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AGENCIES & CONSULTANCIES
R/GA RAPP POSSIBLE Storyboardist TBWA\CHIAT\DAY CAA Brand Studio Polymath Group Product Inc. Faire Design Heat Waves Huge |
AGENCY ACCOUNTS I'VE WORKED ON
Nike Chubb ServiceNow Palo Alto Networks American Student Assistance Navy Federal Credit Union Western Digital Quaker Oats Salesforce Verizon Dell |
MEDIA & TECH CLIENTS
Disney Spotify LivePerson Demand Media DoubleClick McGraw Hill PopSugar, YouTube Akamai BlueKai |
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FOR WORK
The Evolving Entertainment Supply Chain
This paper takes a look at the evolving supply chain for brand storytelling. The aggressive entry of FAANG into this supply chain has created effects that ripple across the distribution landscape. Elevate 2019 The Impact of Privacy Regulations on the Advertising Industry and What to Do About It
This IDC Market Perspective explores the scope of the GDPR and CCPA, how they impact the advertising business, and how to ensure compliance today and in the future. IDC |
FOR FUN
How Designer Lydia Cambron Recreated Kubrick's 2001 for the Covid Era
Come on an intergalactic journey with designer Lydia Cambron's 2020: An Isolation Odyssey.. Interview For Two Weekends, Drive-by-Art Turns the City into a Gallery You Can See by Car
Inspired by drive-by birthday parties and baby showers, artist Warren Neidich tapped into L.A. car culture for an exhibition tailored to a pandemic. Los Angeles Magazine Your Closet Is Their Stage, Les Sewing Sisters' Mesmerizing, Funny Performance Art
Using sewing machines as musical instruments, the performance-art band delivers commentary on fashion and accumulation in the smallest of spaces. Los Angeles Times |
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Speaker at major industry conferences in the United States and Europe including Elevate, Creative Mornings, Digital Hollywood, Ad:tech, and OMMA.
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Two masters degrees from the London School of Economics and USC. Taught at USC on social media and technology.
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Frequent commenter in media outlets on digital marketing and strategy, including The New York Times, The Wall Street Journal, Advertising Age, and NPR.
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