Marissa Gluck
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Welcome.

I'm a strategist, marketer, consultant, and doer.
New York native living in Los Angeles.
Design  and technology expert. 
Say hello
THREE INDUSTRIES I LOVE.
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JOURNALISM.
With an eye for design, a love of architecture, and a passion for urbanism, I've written for outlets including The New York Times, the Los Angeles Times, The Atlantic, The Hollywood Reporter, Architectural Record, Los Angeles magazine, and many others. ​
MARKETING STRATEGY.
As the founder of Radar Research, I work as a strategic consultant on a variety of projects. Recent projects include developing a comprehensive guide to conversational commerce, a strategic assessment of non-linear revenue opportunities, brand architecture for a major healthcare provider, and a deep dive into the evolving content distribution landscape.  Having worked at agencies such as Huge, TBWA\CHIAT\DAY, RAPP and media companies such as Disney, I develop compelling strategic visions for a diverse range of clients.  
NON-PROFIT.
As a co-founder of LA-based non-profit design east of La Brea (de LaB), I organize monthly events on the east side of Los Angeles that celebrate and support local creatives. Our goal is to create a civic-minded community invested in the future of LA. 
LET'S TALK!

ORGANIZATIONS I'VE WORKED WITH.
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Google, Disney, Huge, TBWA\CHIAT\DAY, R/GA, RAPP, POSSIBLE, CAA Brand Studio, Polymath Group, LivePerson, Storyboardist, Faire Design, Demand Media, McGraw Hill, PopSugar,  American Student Assistance, Navy Federal Credit Union, Dell, Salesforce, Verizon, Quaker Oats, Western Digital, YouTube, DoubleClick, Akamai, BlueKai

STUFF I'VE WRITTEN RECENTLY.
FOR WORK
The Evolving Entertainment Supply Chain
This paper takes a look at the evolving supply chain for brand storytelling. The aggressive entry of FAANG into this supply chain has created effects that ripple across the distribution landscape. 
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Elevate 2019
platforms_and_mediums.pdf
File Size: 1693 kb
File Type: pdf
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The Impact of Privacy Regulations on the Advertising Industry and What to Do About It
This IDC Market Perspective explores the scope of the GDPR and CCPA, how they impact the advertising business, and how to ensure compliance today and in the future. 
IDC

Brands as Publishers. 
What are the signs of publishing success for a brand? .
Huge Inc.
FOR FUN
Cal-Earth, Champion of Inexpensive Architecture for the Poor, Reopens this Weekend
The CalEarth campus in Hesperia explores the potential for building low-cost shelter using dirt as a primary material. 
LA Times

Can the LA River be Restored Without Gentrification?
The complex task of urban revitalization explored through the LA River. 
GOOD

Frieze Just Put LA on the International Art Fair Map
A look at Frieze's inaugural fair in LA .
Los Angeles Magazine

WHAT MY PARENTS BRAG ABOUT.
Speaker at major industry conferences in the United States and Europe including Elevate, Creative Mornings, Digital Hollywood, Ad:tech, and OMMA.
Two masters degrees from the London School of Economics and USC. Taught at USC on social media and technology. 
Frequent commenter in media outlets on digital marketing and strategy, including The New York Times, The Wall Street Journal, Advertising Age, and NPR. 
2012 USC Annenberg/Getty Arts Journalism Fellowship recipient. 
Received two National Endowment for the Arts grants to support a series of events called Making LA. Read about it here. 

Want to know more? 
DON'T BE SHY.

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