Welcome.
New York native living in Los Angeles.
Experience and marketing strategy expert.
Voracious reader, sometime writer, arts enthusiast.
Experience and marketing strategy expert.
Voracious reader, sometime writer, arts enthusiast.
JOURNALISM.
With an eye for design, a love of architecture, and a passion for urbanism, I've written for outlets including The New York Times, the Los Angeles Times, The Atlantic, The Hollywood Reporter, Architectural Record, Los Angeles magazine, and many others. More recently, my focus has expanded to cover infrastructure issues in the art world such as healthcare and fundraising.
|
MARKETING & STRATEGY.
As the founder of Radar Research, I work as a strategy consultant on digital transformation, marketing, and innovation projects focused on an empathetic understanding of the customer journey.
Projects include brand audits, positioning, and architecture; establishing the vision for new digital experiences; and translating insights into strategic and tactical plans for an optimized mix of channels, content, and experiences. I've worked with full service agencies such as Huge, R\GA, TBWA\CHIAT\DAY, RAPP, startup agencies such as Product Inc and Heat Waves, and media companies such as Disney and Spotify, |
NON-PROFIT.
As a co-founder of LA-based non-profit design east of La Brea (de LaB), I organized monthly events on the east side of Los Angeles that celebrate and support local creatives. Our goal was to create a civic-minded community invested in the future of LA. We won two National Endowment for the Arts Art Works grants for our Making LA initiative. Today, I bring those skills to the L.A. Forum for Architecture and Urban Design as a member of the Board of Directors.
|
AGENCIES & CONSULTANCIES
R/GA RAPP POSSIBLE Havas Lynx hyphenated Storyboardist Phenomenon TBWA\CHIAT\DAY CAA Brand Studio Polymath Group Faire Design Product Inc. Heat Waves Valtech Huge |
AGENCY ACCOUNTS I'VE WORKED ON
PNC Nike Hilton Chubb Eli Lilly Dupixent Myfembree Capital One ServiceNow Palo Alto Networks Navy Federal Credit Union Western Digital Ralph Lauren Quaker Oats Wells Fargo Salesforce Microsoft Verizon Dell WW |
MEDIA & TECH CLIENTS
Disney Spotify LivePerson Demand Media DoubleClick McGraw Hill PopSugar YouTube Akamai BlueKai |
FOR WORK
The Evolving Entertainment Supply Chain
This paper takes a look at the evolving supply chain for brand storytelling. The aggressive entry of FAANG into this supply chain has created effects that ripple across the distribution landscape. Elevate The Impact of Privacy Regulations on the Advertising Industry and What to Do About It
This IDC Market Perspective explores the scope of the GDPR and CCPA, how they impact the advertising business, and how to ensure compliance today and in the future. IDC |
FOR FUN
Festooned with LACMA Rubble, 7th Ave Garden is L.A.'s Most Unlikely Art Oasis
David Horvitz created 7th Ave Garden, an Arlington Heights arts space that features concrete from demolished Los Angeles County Museum of Art buildings and oyster shells from a Michelin-starred restaurant in South L.A. LA Times What Can You Build on L.A. Steep, Narrow Lots? How About This Surprisingly Roomy Home
Simon Storey’s the Box spans just 18 feet across and 100 feet long on a steep lot in Silver Lake. His firm, Anonymous Architects, is known for working with seemingly impossible Los Angeles lots LA Times A Research Project Zeroes in on the Instability Artists Face in L.A.
Even in a city where creatives drive the economy, the L.A. Artists Census shows the struggle is real. Los Angeles Magazine |
Speaker at major industry conferences in the United States and Europe including Elevate, Creative Mornings, Digital Hollywood, Ad:tech, and OMMA.
|
Two masters degrees from the London School of Economics and USC. Former adjunct professor at USC teaching a social media and technology course.
|
Commenter in media outlets on digital marketing and strategy, including The New York Times, The Wall Street Journal, Advertising Age, and NPR.
|