With an eye for design, a love of architecture, and a passion for urbanism, I've written for outlets including The New York Times, the Los Angeles Times, The Atlantic, The Hollywood Reporter, Architectural Record, Los Angeles magazine, and many others. More recently, my focus has expanded to cover infrastructure issues in the art world such as healthcare and fundraising.
MARKETING & STRATEGY.
As the founder of Radar Research, I work as a strategy consultant on digital transformation, marketing, and innovation projects focused on an empathetic understanding of the customer journey. Projects include brand audits, positioning, and architecture; establishing the vision for new digital experiences; and translating insights into strategic and tactical plans for an optimized mix of channels, content, and experiences. I've worked with full service agencies such as Huge, R\GA, TBWA\CHIAT\DAY, RAPP, startup agencies such as Product Inc and Heat Waves, and media companies such as Disney and Spotify,
As a co-founder of LA-based non-profit design east of La Brea (de LaB), I organized monthly events on the east side of Los Angeles that celebrate and support local creatives. Our goal was to create a civic-minded community invested in the future of LA. We won two National Endowment for the Arts Art Works grants for our Making LA initiative.
AGENCIES & CONSULTANCIES
Havas Health Plus
CAA Brand Studio
AGENCY ACCOUNTS I'VE WORKED ON
Palo Alto Networks
American Student Assistance
Navy Federal Credit Union
MEDIA & TECH CLIENTS
The Evolving Entertainment Supply Chain
This paper takes a look at the evolving supply chain for brand storytelling. The aggressive entry of FAANG into this supply chain has created effects that ripple across the distribution landscape.
The Impact of Privacy Regulations on the Advertising Industry and What to Do About It
This IDC Market Perspective explores the scope of the GDPR and CCPA, how they impact the advertising business, and how to ensure compliance today and in the future.
Brands as Publishers.
What are the signs of publishing success for a brand? .
How Designer Lydia Cambron Recreated Kubrick's 2001 for the Covid Era
Come on an intergalactic journey with designer Lydia Cambron's 2020: An Isolation Odyssey..
For Two Weekends, Drive-by-Art Turns the City into a Gallery You Can See by Car
Inspired by drive-by birthday parties and baby showers, artist Warren Neidich tapped into L.A. car culture for an exhibition tailored to a pandemic.
Los Angeles Magazine
A Research Project Zeroes in on the Instability Artists Face in L.A.
Even in a city where creatives drive the economy, the L.A. Artists Census shows the struggle is real.
Los Angeles Magazine
Frequent commenter in media outlets on digital marketing and strategy, including The New York Times, The Wall Street Journal, Advertising Age, and NPR.